When you are hosting a large-scale fundraising event, you want the guests and potential donors to have an enjoyable and memorable experience. If their experiences are positive, there is a big chance they will consider the next fundraising event.
Organising a fundraising event entails a lot of responsibility. There’s building the website, marketing plan, and ticket sales. When it is time to tackle the tickets, you need to employ many strategies. You have to remember that tickets are the lifeblood of your event. Although getting a sold-out event is not easy, it can be made possible with the following tips:
Avail of event software
If you want to increase registration, it is time that you think about availing nonprofit event software. There are a number of software systems out there but you must understand that not all are created equal. You have to do thorough research so you can identify the right one for your event.
The ideal software should provide you with key insights into your ticket sales, revenue, attendance and many more. It can help if you read reviews so you will know from other people if it is efficient. While you are at it, you should check whether the software provides integrations that you will need to maintain your workflow.
If you want to sell the tickets fast, you need to maximise your partnerships. You can host solo but hosting with partners can yield better results. If you have partners, there will be sharing of knowledge and resources. At the end of the day, it can increase brand awareness.
Optimise Google Ads
You should know that more than 90% of digital searches are performed on Google. With this number, it is not a surprise why Google Ads provided many event organisers with successful online ticket sale and other opportunities.
You should take advantage of the vast customer search data of Google based on specific type of content. You should choose the type that you think is most relevant to your audience and you can start building around keywords.
Focus on content marketing
Ticket sales have a lot to gain by considering content marketing. In fact, content marketing is considered the most effective marketing tactic. You have two approaches to content marketing – company blog and contributed content.
In the company blog, you can do away with traditional or basic event details and try featuring creative sneak peeks and exclusive news about the event. After this, you can take advantage of contributed content, which includes writing for publications and media placement to get the word out.
Think about SEO (Search Engine Optimisation)
You should be smart enough to recognise that websites for selling tickets work well for increasing registrations as well as building brand awareness. With this in mind, you should drive traffic to your site. This is where SEO comes into the picture.
It is crucial that you conduct research on your target audience and determine the keywords that are most relevant to them. You can then use the keywords and create interesting but related content into the event website.
These are just some of the strategies to boost ticket sales for your fundraising event. As soon as you settled this part, you should focus on ensuring that the guests will leave happy and satisfied.